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Food tells a story. It tells the story of the land in which the food was grown, the fields where the cattle grazed, the amber waves of grain that endured the scorching summer months, the crisp autumn harvest, and the snowy night in which people sat down to share a meal that had been months, if not years in the making. It tells the story of a fisherman catching the finest bounties the sea could offer and grabbing a quick bite to eat before hurrying home.
The stories of a people, the recipes passed down from generation to generation, tracing its lineage back generations, across multiple
continents, struggles, feasts and famine, war time and peace, they are all stories told through the medium of food. There is no
shortage of food stories which are widely known. Stories like Gordon Ramsay getting his third Michelin Star at the age of 35 or the wild
tales of the culinary underbelly from Anthony Bourdain are fascinating tales known by the most novice of self-described, “foodies”.
These tales however, have long been reserved
for the highest tiers of the culinary world, the
cream of the crop who rise to the top and rub
elbows with culinary deities.
While these are incredible stories of sacrifice and
determination, they are just a small part of the vast and
interconnected stories told through food. Our focus is not
only to tell our own story, that of the epicurean’s journey to
seek out and indulge in the finest ingredients possible, but to
be the catalyst for a thousand more stories that don’t get
the credit they deserve.
Stories like a boy cooking to impress a girl, a single mother
splurging on gourmet ingredients to help brighten her child’s
day, or the moments where a dish transports one back to
the carefree days of their childhood are all stories we aim to
help be a part of, and add to the infinite and fractally
dividing tales of the epicurean’s journey, the adventure to
indulgence in the best foods humanity has to offer.
The vision is that food is inherently a narrative medium, and while it tells the stories of the people who make and consume it, it also tells the story of the land in which it is grown.
The United States is a land of bounty once thought only possible in biblical tales of the Garden of Eden. Rocky cold waters of the northeast follow a temperate coastline to the mangroves of Florida. Tall peaks of the Rockies overlook the largest and flattest section of arable land in the world, fed by the mightiest of rivers. Mighty swaths of grazing land feed cows that will become some of the most sought after to any beef connoisseur.
From sea to shining sea, this nation is a variable breadbasket teeming with ingredients ripe for the epicurean quest. In an age of such global connectivity, where a relative on the other side of the planet is just an instant message away, and services will deliver food from a pub in London to a home in Southern California, we aim to take advantage of our own domain. There’s simply too many incredible and unique stories being told in the United States to ignore and we aim to have a brand that is not only telling our own story, but being consumers of every other story, such is our curse, to walk the path of the epicurean’s journey.
